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Remember.....it's not over until a successful close

I truly believe the secret to a significant part of a REALTOR®’s value to clients is setting the stage for expectations. Most sellers think that an agent’s real work involves finding the right buyer, and most buyers think that the agent’s real work involves finding the right house to buy. In fact, the real work involves bringing the deal to a successful close.

The public doesn’t see the gyrations that go into reaching contract agreement and closing the deal, but if that step goes awry, no other step in the real estate sales process matters.

The process of negotiating a deal involves fiduciary responsibility, market knowledge, client relations, and enormous skill and tact. Sometimes success means your client is the one selected over other interested parties to buy a particular home. Sometimes it results in a negotiated reduction in a home’s sales price. Always it reflects the realities of the market and the best terms and conditions the buyer and seller can achieve.

There are rules of negotiating, starting with knowing all there is about the market environment, so you can convince your client to accept terms and conditions you believe are the best to be had at the present time, based on current market conditions. Often, that persuasion needs to be administered to a less-than-enthusiastic client who was hoping for a better outcome.  The next time you consider who will represent your interests in a real estate transaction make certain the agent is a REALTOR (member of the National Realtor's Association) and an excellent NegotiatorNot all realtors are the same

Agree or disagree I welcome your response.  Please visit my site at www.alan-realtor.com for more information on buyer's or seller's tips.

Posted: Friday, June 22, 2007 7:26 AM by Alan Endermann

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